How to Choose Custom Gifts for Your Audience

Match the product to the people receiving it, the occasion and your budget.

Start with the recipient and the occasion. A product used at work may suit an employee welcome kit, while a compact giveaway can be easier to distribute at a trade show. Consider where the item will be used, how it will be carried and whether it is useful beyond the event.

Compare the total project cost rather than the unit price alone. Ask about the minimum order quantity, decoration, setup charges, packaging and shipping. A simple logo on a useful item can be more effective than a complicated design that is difficult to read.

Shortlist a few products, confirm the available colors and request a quote for your required quantity. Include the date the products must arrive and the delivery address. Ask whether a sample is available before committing to a large order.